Topics
- Aligning Marketing with Strategic Business Goals: Measuring the Right Things
- Adaptive Leadership
- Brand Management: Staying True to Your Brand
- Attracting and maintaining customers
- Consumer Perceptions: Insights into Behavior
- Competing Within a Very Large Category
- Effective E-mail Marketing for Lead Generation
- Digital Engagement and its value
- Loyalty, Loyalty, Loyalty: Maintaining Market Share
- Future Trends in Marketing - Getting Ahead of the Curve
- Technology: The Backbone of Today
- Targeted Ads: Deploying and Measuring
Who should Attend
Senior marketing executives, including CMOs, SVP/VP/Senior Directors of Marketing, Presidents, SVPs/VPs Sales, New Business Development.
