The focus of this conference is on the commercial opportunities within India s rural market and understanding how local and global companies can overcome the numerous challenges inherent in dealing with rural areas. We will be tackling the rural market from a sales and marketing perspective, uncovering innovative marketing and business strategies that companies can adopt to market their products to the rural sector.
The point is to leave attendees in prime position to embrace the current market changes, overhaul their marketing strategies and exploit future prospects. And to be aware of impending rural influencers and ensure they have the most effective marketing strategies in place to capitalise on available opportunities.
The major objective is to provide guidelines for decision making in rural markets by:
- highlighting critical issues in rural markets;
- developing insights into who the rural customer is and their behaviour traits;
- understanding the rural institutions of retailer, haats and melas (rural markets and fairs) and their impact on corporate marketing planning.
