Description
This two-day exclusive training is for professionals looking to build the dream online strategy and assess how they can automate marketing and reduce marketing expenses. This training will give you the comprehensive understanding on the acquisition tools (search, affiliate marketing, display advertising), retention techniques (email, engaging website), and some of the management issues (legal issues, data gathering, integration with off-line activity). Commonly used jargons in online marketing (RSS feeds, mashups, tag clouds, AJAX, CSS, and more) will also be thoroughly explained to help you work with people, in-house and outside.
Who is the Course For? This course is for offline marketers with at least 2 or more years of practical experience, and people who need to know all the bits and bytes of online marketing, such as business owners, entrepreneurs, and management teams.
WIIFM? At the end of the day, you will be equipped with the knowledge and practical guide on how to run an online marketing campaign. You will gain valuable insights into the difference between offline and online marketing, and how you can connect the offline marketing with online marketing for customer acquisition, conversion and retention. Discover the factors that influence your customers such as the design and the way message is composed and delivered to them, and how do they perceive your message and your company. Most Importantly, discover ways to run and monitor online campaigns using the same budget.
What will I Learn? You will learn why online marketing should be adopted and how it is better than offline marketing. You will also learn how you can use major online channels (search engines, social media, email marketing etc to make an impact on your bottom-line.
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For Serious Marketers, Business Owners & Entrepreneurs
