Description
SMART Social Media for Business 2011 will address the vital role social media can play in the strategies for boosting your brand profile and for extending your customer base. Featuring case studies from internationally admired brands, and presentations from leading digital specialists, SMART will show you how to create a robust social media strategy for capitalising on your online potential. Our smartly streamed programme allows you to choose between 3 dedicated work streams which cater for social media optimisation in branding, recruitment & tools & techniques.