Social Analytics & Intelligence Forum 2014

Topics

• Which metrics you should track to measure the business impact
• Where to place the investment in enabling platforms & applications
• ROI conundrum - Get leadership buy-in for a social data analytics programs
• Sync marketing and customer care for an integrated and well defined approach
• Better understand your customer by integrating social into the customer life cycle

Who should Attend

Senior attendees involved or interested in:

• Social Media
• Marketing
• Public Relations
• Brand
• Customer Experience/Satisfaction
• Call/Contact Centre
• Customer Care/Relations
• Customer/Social Support