Social Media for Customer Care Summit 2014

Topics

• Develop Your Social Customer Care Strategy by Listening and Information Gathering
• Identifying Your Social Customers and What They Want from You
• What Social Media Marketers Need to Know about Customer Care
• Making the Business Case for Social Customer Care
• Maintaining Stringent Privacy Standards When Contacted in a Public Forum
• Identifying and Using Different Types of Customer Feedback to Control the Brand Profile
• Predicting which Channels Will Be Most Important Going Forward
• Managing and De-escalating Public High-Profile Customer Concerns