Attend this conference to learn why using social media should be embraced by your organization, along with helpful tools, tips and techniques to get started. Hear practical advice, firsthand, from leading experts including the U.S. Department of State, City of Las Vegas, NV, San Francisco Public Utilities Commission, IBM Center for the Business of Government, and many, many more!
Main topics: - Developing a social media (blogging, Twitter, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
- Building senior management support for your social media programs
- Integrating social media tools into your internal and external communications practices
- Creating Web 2.0 policies and guidelines
- Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
- Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
- Strategically using Twitter, Facebook, and LinkedIn in your organization
- Monitoring social media for your organization, whether you are participating or not
- Demonstrating the Return on Investment (ROI) of your social media program
- Operating social media tools within the boundaries of government restrictions and firewalls
- Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
- Maximizing awareness of your agency s mission to the public
- Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
- Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
- Utilizing social networking tools as sources of information that the public can use and trust
- Engaging your employees and the public by connecting them to your organization`s goals and strategic plan for the future
- Making the case for open source technologies
