Social Media for Internal Communications 2012 is a conference dedicated to strategies and tools to help you leverage the power of social media to drive internal collaborations, forge stronger employee engagement, improve your bottom line and increase productivity using the latest in enterprise 2.0 technologies, including:
- Engaging your organization to use various social media tools to maximize effectiveness and increase productivity
- Building senior management support for your social media programs
- Providing an environment for people to network, share ideas & socialize
- Deciding where social media fits in your organization
- Building the business case and demonstrating the ROI of your social media program
- Turning social media into a core business tool for knowledge management and internal communications
- Finding the right social media tools for your employee audience
- Driving participation and involvement in new social media tools
- Environment
- Understanding the impact of social media in a corporate
- Understanding how new social media technologies work including legal considerations, IT support, policy and guidelines
- Developing a social media strategy and policy to drive performance-based communications
- Integrating new social media tools with traditional media to multiply results
- Determining key steps and strategies for setting up & managing an effective social network
- Measuring the value of your organization`s social media efforts: determining key metrics and gathering employee feedback
- Harnessing the collaborative power of your organization`s intranet to drive organizational performance
- Developing your online communications to meet the needs of a diverse employee population
- Leveraging your organization`s intranet to build a brand culture internally and establish a stronger sense of community
- Transforming your organization`s blog/podcast from purely an information source to a comprehensive strategic tool
Who should Attend
Managers, Directors, Vice Presidents, Senior Vice Presidents, Officers, Specialists, Consultants and Leaders involved in: Employee Engagement, Internal Communications, Corporate Communications, Corporate & Brand Identity, Brand Development, Interactive Media, Business Development, Electronic Communications, Communications Management, Media Relations, Social/New Media, Emerging/Digital Media, Change Management, Employee Communications, Public Relations/Affairs, Intranet Communications, Strategic Planning, Global Communications, Training & Development, Online, Publication & Web Content, Human Resources and Organizational Transformation & Development.
