Topics
- How can social media help telecoms companies to become ever-more customer-centric organisations?
- A social media strategy for the telecoms industry: What idiosyncrasies differentiate a social media strategy from that of any other market vertical?
- Keeping an eye on content: Social media governance with a multitude of corporate spokespeople
- Social media as a communication and marketing opportunity for all your company’s employees
- Assessing the operational risk landscape for marketing and PR using social media
- Maximising customer engagement with timely and effective content management
- Keeping up to date with the latest trends in online social behaviour and how it affects your social media approach
- How corporate communications and social media management integrate to deliver benefits for the organisation
- Social media and digital marketing – Getting them working together to drive bottom-line performance
- How to use social media for customer acquisition
- Capturing customer feedback and assessing loyalty with sentiment analysis to improve your net promoter score
- How to achieve successful targeting and segmenting with social media
- How to exploit the big data being produced by social media activity to maximise marketing and customer service effectiveness
- Social media word of mouth: What can your net promoter score tell you about your business?
- Determining the best use of blogs: Effective marketing tool or communications channel?
- Assessing the value of customer engagement with new communication channels
Who should Attend
Personnel from telecoms companies, including Chief Marketing and Customer Officers, Directors, Heads and Managers of::
- Digital
- Social Media
- Online Marketing
- Digital Marketing
- Customer Insight
- Customer Experience Management
- Marketing Analytics
- Customer Marketing
- Business Intelligence
- Business Analytics
- Corporate Communications
- PR
- Brand Management
- Customer Service
