Social Media Master Class 2015 is a conference dedicated to strategic issues on what is needed for media and publishing professionals in order to improve their social media effectiveness.
Topics
- What should their goals be? What metrics and KPIs are important for planning and executing social media strategy? What platforms are proving effective for what kinds of content? How do you choose which ones to focus on?
- How can publishing and media professionals use social media to advance their objectives? What do they stand to gain from improving their strategy and execution? Where are they currently falling short? How do they sell the value of social media to internal stakeholders?
- New audience development and acquisition strategies. Growing subscriptions (newsletters, magazines, premium content), using social media for promoting event, etc
- How to drive more traffic and increase audience engagement. How is social media engagement defined? Is some social media traffic better than others?
- What tools are the right tools for publishers to be using, how can they collaborate and use workgroups to get the job done efficiently, and how do they utilize social listening tools to their advantage?
Who should Attend
Media and publishing professionals, including:
- Marketers
- Editors
- Publishers
- Audience Development
- Agencies
- Brand Managers
- Event Managers
- Website Managers
