Social Media Policies and Guidelines - How to be Compliant, Yet Creative and Successful on Social Media Sites 2012

Topics

• Your rights as an employer to establish a social media policy and guidelines
• What is a social media policy?
• Define the guidelines of each social network, its culture, and success factors, and best practices
• What to include in your social media policy
• Morale and respect among coworkers, and managing expectations
• Professionalism: how to interact, engage vs broadcasting automated messages
• Develop brand ambassador programs that enhance the social media policy
• Creative ways to engage employees to use social media
• How to assess the culture of each social platform and determining which is the best for your firm
• Develop incentives and rewards for excellent social media performance
• How to blend your HR social media policy with your Corporate Communication Department
• Determine where you are getting the most impressions, and the source where you will likely drive the most traffic to your website (career page)
• Relevant case studies
• Introduce tools that can manage your social media monitoring
• Designing a policy which corresponds to your business
• When does dress make a positive or negative impact on performance?

Who should Attend

• First line Supervisors and Management
• Human Resource Professionals
• Training and Learning Professionals
• Recruiters and Employment Specialists
• Consultants and Business Owners
• Compliance Officers