Protecting and Promoting Your Company in a Digital WorldNo business can afford to be unaware of the increased and evolving legal risks that a Company is exposed to in the Social Media space.
Human Resources, Marketing, PR, Legal and Social Media experts with first-hand experience will share best practices for implementing social media strategies and discuss solutions to the challenges they have faced.
Leave this conference with useful knowledge on how to:
- Build your brand and launch a product using social media
- Measure the return on your investment in social media resources
- Manage a PR crisis when the message is misinformed
- Bring a social media team together to navigate new waters
- Apply the Supreme Court of Canada s new rules on cyber libel
- Develop a corporate policy for social media
- Handle critical Employer issues: privacy, monitoring, disability claims, investigations
- Establish guidelines for monitoring, mitigation and enforcement options
