Description
You ve used Google, YouTube, Linkedln, Zing, YuMe, CyVee etc. You search for information online and you socialise online. Indeed, these platforms are revolutionising the way customers interact with brands. You have heard stories about successful digital campaigns and have sensed the urgency to incorporate these digital elements into your marketing mix. But how do you get started?
This 2-day Conference and Training on Social Media, Search & Digital Marketing is specially designed to meet your needs. It will be presented in a unique format comprising of two half-day training sessions and one full-day of best practice case study presentations. Our regional marketing experts will guide you through the process of planning, budgeting, operationalising and measuring your social media and search campaigns through step by step instructions and hands-on exercises. You will learn how leading international brands such as Apple, iTunes, Levi s, Ford, Microsoft, Intel, Motorola, Guinness, The Economist etc. developed social media, search engine, viral, email marketing and mobile marketing strategies to engage their new-age customers.
Do not miss this opportunity to build your foundation on Social, Search & Digital Marketing & to keep abreast with new, innovative, and cutting edge marketing techniques!
Programme Highlights:
Social Media Marketing: How to start & do it right?
Search Engine Marketing: How, Where & When to Start?
Mobile Marketing
Email Marketing
Integrating Digital Platforms into Marketing Mix
Measuring Digital Marketing Performance
