Staffing and Structuring a Successful Marketing Communications Department 2014

  • 16 Oct 2014
  • Webinar

Description

Topics
  • Options for your marketing department structure
    • Staffing and labor
    • Functions
    • Managing resources
  • Prioritizing campus demands
    • Aligning goals with staffing and budgetary resources
    • Setting realistic goals
  • Demonstrating ROI
  • Review of successful marketing departments: What works and why?
    • Examples of organizational charts before and after a reorganization
    • Examples of small, medium, and large institutions` marketing organizational charts
    • Examples of departmental changes and results on campus
Who should Attend
  • Advancement and alumni divisions
  • Marketing professionals
  • Campus leaders who support marketing operations
  • Admissions and enrollment management personnel who oversee marketing departments
  • HR professionals who recruit for marketing departments

Past Events

Important

Please, check "Staffing and Structuring a Successful Marketing Communications Department" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Human Resources (HR), Marketing & Sales
Education: Higher education

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