Strategic communication within the Australian professional services industry is increasingly being recognised as a key contributor in achieving organisational superiority. Within firms specifically, the communication function is responsible for developing and promoting a positive internal culture, while at the same time critically maintaining a favourable external image.
As a result, communication professionals are often overwhelmed with juggling internal tasks such as satisfying employees, evaluating channels and keeping up to date with technology, with items on the firm s wider agenda such as adhering to equal opportunity and employer of choice standards and guidelines, and realigning communication during times of change, uncertainty and transition.
It is therefore necessary to re-evaluate the role of communication and critically address both internal and external responsibilities. By doing this, barriers will collapse and efficiency will increase, therefore resulting in a positive internal culture, achievement of goals, and success of both communication-specific and firm-wide initiatives.
This connected forum will allow you to hear practical case studies from a range of professional service firms within Australia who will reveal how they ve tackled various communication obstacles. Through exploration of the following key issues, you will discover how to achieve optimum results by transforming communication within your firm:
The course covers topics such as:
- Aligning your communication strategy with the firm s culture and goals
- Elevating the status of communication and enhancing value perceptions
- Embracing new media techniques and social
- networking platforms
- Dealing with key stakeholders: employees, partners, the media and general public
- Developing communication initiatives for transitional periods and times of change
