Strategic Marketing & Sales 2011 is a course that covers topics such as:

Understanding the services phenomenon
Conceptual issues in services marketing
Principles of Marketing in Services
Increasing importance of Services
Distinctive characteristics of Service
Distinguishing features of a Service Creation & Marketing of Services product
Identification of Target market
Segmentation of market
Service Differentiation
Positioning of Services
Developing effective communication
Developing as customer centric marketing plan Designing integrated marketing communications
Implementing integrated marketing communication
Deciding the marketing communication mix
Distinctive features of Business-to-Business selling & Business-to-Customer selling

Strategic Marketing & Sales 2011

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