Strategic Marketing for Entrepreneurs 2012

Topics

• Basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
• Role of strategy and marketing in an entrepreneurial setting
• Role of marketing in the discovery stage of a new venture
• Marketing basics, including the marketing process and the Four P`s
• Role of strategic planning in the entrepreneurial process
• Evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
• Factors for success in creating a new venture business plan
• Key elements of a marketing plan

Who should Attend

Adult learners interested in understanding the strategy and marketing challenges in starting a new business.