Strategic Public Health Communications 2013 is a conference dedicated to the latest social media and traditional communications strategies in public health, including:
- Communicating effectively and efficiently with hard to reach audiences
- Minimizing communication barriers on public health messages
- Implementing successful health communication campaigns amidst shrinking budgets
- Delivering the information that the public wants, when they want it, via the channel they prefer
- Maximizing awareness of your agency`s mission to the public
- Developing metrics to ensure that your information is being received
- Measuring your successes and ROI for your social media efforts
- Enabling conversation and collaboration
- Assessing the public’s health literacy and creating understandable campaigns
- Providing clear, concise communication to patients, caregivers, families, and clients
- Utilizing social networking tools including mobile as sources of information that the public can use and trust
- Developing a new media (blogging, Twitter, podcasting, social networks, mobile applications, etc.) strategy to reach underserved communities
- Utilizing mobile technologies to connect with the disconnected
- Engage empowered patients with social targeting
Who should Attend
Attendees involved or interested in improving the public`s knowledge of health by using a combination of new and traditional media, including those who come from Social Media/Web 2.0, Public Affairs, Public Information, Public Relations, Marketing, Internal & External Communications, Executive Communications & Consulting, Community Affairs & Outreach, Publication & Web Content, Change Management, New/Interactive Media, Electronic & Web Communications, Technology & Digital Strategy, Community Relations, Strategic Communications, Training & Development, Administration, Information Services & Systems, Customer Service & Satisfaction, Program Management and Communications Research & Management.
