Strategies & Tactics of Pricing 2018

Topics

• Organisational capabilities and your prio-settings
• Assess your organisational pricing maturity and reflect on your own path towards pricing excellence
• Value, which price strategy to choose
• The difference price setting techniques to link them with your price strategy
• The most used price setting techniques
• The 20 most used pricing plans
• Insight how to bridge the most important knowledge gaps to set a value based price
• Insight in understanding price elasticity
• Expert insight and advice from an expert trainer with vast relevant cross -functional experience from both industry and consultancy
• How to avoid price pressure and price wars and how to fight them is fighting is unavoidable

Who should Attend

• Pricing managers
• Pricing team members
• Product managers
• Marketeers
• Financial professionals
• Key account managers
• Market research professionals
• Controllers
• Pricing experts