Understanding and Meeting the Demands of your Corporate Client Whilst Maximising the Potential of your Revenue Streams...
Following the crisis, effective cash management has quickly become the top priority for both banks and corporates. As the global economy gradually returns to normal and companies begin to shift their focus from survival to growth, banks will find themselves in a far tougher competitive environment than ever before, with new competitors coming on board and tougher client expectations in the renewed economic environment. Banks now not only receive immense pressure from their corporate clients to generate revenue, reduce costs, and minimise costs, they also face an ever-evolving demand for more sophisticated technology and innovation in their cash management products and services.
For banks that take their cash management operations seriously, the future is clear. They will be operating in an environment of increased competition, higher technology spending, falling revenues and plunging margins. The only way to survive in such a market now is either to operate on a large-enough scale to maximise your return-on-investment, or outsource your payments and cash management functions to larger banks or specialist providers in order to achieve cost efficiency. This will essentially drive the need for collaborative partnerships across the entire industry, including everyone from the clients, to software providers, to even non-competing banks itself.
Moving forward, clients will therefore want to play a far more active role in their relationship with their respective cash management banks. It is clear that corporate clients, regardless of their size, will be looking for commitment and stability in their bank relationships; and winning back trust and confidence, therefore, will be critical to any future bank strategy. This
marcus evans conference will, therefore, be an excellent opportunity for senior cash management professionals to come together and exchange ideas with other leading experts in the industry, scrutinising the latest trends, opportunities, and challenges, which can be exploited for further growth.
key conference topics - Adopting a Strong Partnership Approach to Client Relationship Management
- Broadening your Capabilities through Strategic Business Partnerships
- Driving Client Success with Innovative Financial Infrastructure
- Effectively Meeting the Liquidity Needs of your Corporate Client
- Capitalising on Asian Growth for Increased Market Opportunities
