The meeting and expositions industry is forever evolving. It is necessary to understand your organization`s and members` needs in order to create and manage applicable and successful programming and innovative implementation. By staying abreast of the latest trends, business partner relationships, educational formats, and management and technology tools, you can create and execute cutting-edge meetings and events and stay on top of the game.
This course is designed to address these areas. You will:
- Understand various virtual and "blended" meetings and the use of appropriate technologies for meeting management, registration, housing and travel;
- Establish procedures and criteria for reviewing the performance of vendors, suppliers and consultants;
- Establish clarity of the purpose, protocol, and processes needed for managing a meeting in an international destination;
- Evaluate new meeting environments to better meet your attendees` learning objectives;
- Incorporate an understanding of the conditions necessary for successful adult learning into the planning and development of meetings and educational programs;
- Assess new exhibition formats and features to help build your attendance and sponsorship revenues;
- Develop strategies and identify potential partners to help you to host a meeting outside of the US; and
- Develop a negotiation strategy to create positive results and long term partnerships.
