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Introduction by Daniel Thorniley
Dear Colleagues,

Innovation is the global buzz word. The Russian government has extensive plans for innovation and modernisation in the next 5 years and Russian and western companies want and are being invited to play a role.

This conference will address the topic from two angles:

Q1: What the Russian government is doing with innovation?

How coherent are the Government plans and how long will they take to be implemented?
Will it work?
How will the Russian Government address and overcome the challenges and where does the corporate world fit in during this program of systemic change?

Q2: How are companies employing innovation to expand both their customer base and business execution methods as they move out of crisis mode?

How can companies become more effective, more productive, more modern and more attuned to the consumer?
Who the middle class is in Russia?
How are companies creating and using techniques of affordable innovation to sell bigger volumes of moderately priced goods and services to the lower (aspiring) middle class?
How do you make affordable innovation work in a market with high operating costs?

Join Russia s business community for a day of informative case studies and intensive debate at the highest level by registering for this event today!

I look forward to seeing you in March,
Yours sincerely,

Dr. Daniel Thorniley
Find more about Dr. D. Thorniley

Too many companies and investors ignore the market or don t invest enough time and energy in the market register for this informative event today to find out what you are missing!