Description
North America’s leading cosmetics & personal care event uncovers and explores how consumer trends and needs are changing in a time of economic recovery. The question is not by what extent you will be affected by these changes, but whether you are ready to meet them head on.
The Cosmetics & Personal Care Innovation (CPC) Forum 2011 covers successful product innovation strategies vis-a-vis emerging and more sophisticated consumer purchasing behaviours in a post-recession environment.