What can advertisers learn from behavioral science?
Shopper-oriented campaign planning focusing on effectiveness along the full purchase decision journey.
What is the role of the big brand idea in this new era?
How can you monetize the value of your brand story in the digital world?
Where and how can corporate reputation play a role in the decision journey?
How can you uncover deep insights rooted in the purchase decision journey and build your strategy around these?
The conference will provide useful aspects, ideas and case studies to marketing and advertising professionals willing to sell more in this new, journey-driven world.
Past Events
The Journey - Shopper marketing 2.0 2015 - 11 Nov 2015, Tesla Budapest, Hungary (55071)
Important
Please, check "The Journey - Shopper marketing 2.0" official website for possible changes, before making any traveling arrangements
