The ugly truth why we don’t advertise to Baby Boomers
What is the mature market thinking?
Matching your message with your market
Understanding differences in brain activity between younger and mature consumers
Effective reach with media and a message that resonates
Debunking myths on 50+ use of mobile screens and second screen technologies
Connecting through experiential & event marketing
Targeting the mature consumer online – what works, what doesn’t
Segmenting the market right
Engaging audience through creative advertising
Communicating with the older group without alienating a youth centric marketing world
Converting: Tactical stock control & consumer nurturing
Exploring comparisons/similarities between Europe & Australia
Disability issues and ageing
Handy rules for ‘communicators’’
Past Events
The Mature Market 2014 - Engaging Australia`s Most Astute and Affluent Demographic - 28-29 Apr 2014, Sebel Surry Hills Sydney, Australia (43153)
Important
Please, check "The Mature Market - Engaging Australia`s Most Astute and Affluent Demographic" official website for possible changes, before making any traveling arrangements
