Unlocking Over 50s Spend 2019

Unlocking Over 50s Spend 2019 is a conference dedicated to advanced strategies to unlock the spending power of over 50s.

Topics

• Cut Through With The Right Multi-Channel Mix: Consistently reach your various audiences and align marketing spend with true consumption trends
• Insights Into The Behaviours, Needs & Spending Habits Of Over 50s Personas: Unravel this diverse audience’s psyche and purchasing habits to boost your sales
• Advanced Social Media Strategies: Turn social media platform and usage insights into authentic, relevant content and campaigns to unlock spending power
• Trends In Over 50s’ Digital Behaviours: Delve into the online and device habits of various segments for accurate targeting
• Engaging & Relevant Communications? Create best-in-class brand engagement and drive sales with messaging that truly resonates
• Accurately Segmenting Over 50s: With such a wide variety of behaviours shown by 50+ audiences, how do you best profile, segment and target?
• Unlocking The Purchasing Power Of The Over 50s: Investigating the true spending power of older audiences and tapping into this lucrative market
• Attracting Younger Consumers: Broaden your consumer base, market to younger demographics and secure your future customer pipeline - without alienating anyone!
• Accurate & Insightful Measurement: Ensure profitable activities with robust attribution and performance reporting