Using Social Media Ambassadors and Hashtag Campaigns to Improve Content Curation 2016

Using Social Media Ambassadors and Hashtag Campaigns to Improve Content Curation 2016 is an event dedicated to developing a social media ambassador program and reining in a set of institutional hashtags.

Topics

• Recruiting students
• Student Social Media Ambassadors Program
• Ongoing management
• Setting expectations
• Transitioning to alumni
• Students abroad
• Developing a list of campus-wide hashtags
• Creating and Managing Hashtag Campaigns
• Promotions and hashtag campaigns
• Process for creating new hashtags
• Pulling It All Together: Pairing Social Media Ambassadors and Hashtag Campaigns
• Mitigating negative or sarcastic use
• Getting started
• Recent successes
• On the horizon

Who should Attend

Professionals managing social media channels