Web Effectiveness Conference (WEC 2018)

The Web Effectiveness Conference (WEC 2018) is dedicated to the big challenges facing online corporate communications teams.

Topics

• The state of the online nation
• A journey on the web and what I learned on the way
• The Insight Hub: putting benchmarking, surveys and analytics to work
• How the Internet of Things will change our content and our communication
• `Brand journalism` - how employees can help boost site with high quality contributions
• Gathering and generating good material from around the organisation
• The story of an online merger
• The art of persuasion
• The User experience surgery