Description
This seminar will take a fresh look at the prospects for Britain`s creative industries in the global market, with a critical examination of the structures that exist for marketing UK exports in TV, music, film, video games and fashion - and perspectives on how arrangements might be improved. The agenda will reflect changes in funding structures for the arts, such as the recently announced end of the UK Film Council, and look at options to address the Culture Secretary`s warning of the UK "providing the creativity whilst the rest of the world makes the money". Delegates will also discuss success stories in international sales from the UK and elsewhere and what lessons can be drawn, as well as considering options for new forms of collaboration to boost sales.
