World Brand Congress (WBO 2017)

The World Brand Congress (WBO 2017) is dedicated the theme of Present and Future Brand Reputation.

Topics

• When Brands go wrong
• Sustaining the Mission by managing the brand
• Social Contract for Brands
• Seeing with new eyes
• Consumer Behavior and the impacts on Digital Advertising
• Corporate Branding : Engaging stakeholders in new and different ways
• Creating an unparalled WOW experience - Inside and Out
• Harnessing the full potential of social media to drive your business
• Building brand sustainability
• The enemy within - Internal roadblocks to effective strategy
• Brand Creation for the next generation
• Reality Branding in a changing world