Advertising and Promotion of Dietary Supplements 2016

Topics

• How to evaluate promotional claims for compliance
• FDA and FTC requirements for advertising and promotion
• The elements of appropriate supportive evidence for making claims
• How to turn non-compliant pieces around while still delivering a strong and robust marketing message
• Review cases of non-compliance for learnings
• How to evaluate the supportive evidence behind proposed claims to determine if it is acceptable
• How to implement an effective, internal review and approval process

Who should Attend

• Legal Reviewers
• Regulatory Affairs
• Advertising agencies who support dietary supplements
• Marketing
• Distributors
• Medical Reviewers
• Employees involved in the preparation and review of marketing materials
• Management Decision Makers