The 12th Annual International Conference on Social Sciences 2025 is organzied by the Social Sciences Research Division (SSRD) of the Athens Institute for Education and Research (ATINER).
The 12th Annual International Conference on Social Sciences 2025 is dedicated to all aspects of social sciences, including:
Eye movements within the scope of AOI in the unilingual (pure Chinese) and intra-sentential code-switching (Chinese and English) contexts and at three word-frequency levels were compared respectively, and the switch cost in the intra-sentential code-switching contexts was examined. Through the paired sample t-test, and the five observation points’ (FFD, FTT, FC, RC, and DT) analysis of the M and SD and the ANOVA for repeated measure within the scope of AOI at three word-frequency levels, it was found that the subjects’ scores in the intra-sentential code-switching contexts were higher than those in the unilingual ones; that if a switching cost occurred, it was not necessarily at the switching site; technical words in alternating languages did impair performance even when the switch occurred at a sentence boundary; word frequency had some effect on word recognition speed in the unilingual contexts instead of the code-switching ones.
Key Words: eye movement measure of AOI; unilingual; intra-sentential code-switching; switch cost; word frequency